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How To Design Your Web Site To Maximise Conversion
Google Dave from PH-Creative explains in this video the principles of good web site design to ensure you maximise your conversions when your site is visited. As we know it take a lot of effort to get people to your site, so when they arrive it is best to give the the best experience you can and to direct them where they need to be for their needs. Dave explains the principles by something we all know about, going to the shops.
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Thanks – Bob Evans
With record expenditures in the area of Analytics occurring, and a steep rise predicted over the coming years, “Analytics” has been officially indoctrinated into the “Hall of C-Level Buzzwords.” Like most buzzwords, there is always some confusion over the actual meaning and its proper place in business.
My career in Information Technology started, in earnest, working as a Systems Integrator for MRP/ERP systems at (mostly) small businesses. At the time, “ERP” was the latest buzzword and I worked with many clients whose implementations were doomed from the start, simply because their purpose, scope, and capabilities were just not understood by the executives who were dictating their implementation. Small businesses often lack the resources to withstand failures and delays in such large-scale projects, so it was painful to watch (and more so, to participate in ) some of them.
At the time, IT was still very attached to Finance and…
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