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Our thoughts on using Google Glass so far, plus videos that show what it can do

TED Blog

Sergey-Brin-TED-Talk-CTA

In his TED talk, Sergey Brin of Google shares the idea that motivated the development of Google Glass: that while smartphones inherently take us away from experiencing the real world, a device could allow for a digitally-mediated experience within it. “This position you just saw me in – looking down at my phone – that’s one of the reasons behind this project, Project Glass,” he says, hunching over his phone. “We ultimately question if this is the ultimate future of how you want to connect to other people in your life, how you want to connect to information. Should it be by walking around looking down? Is this what you were meant to do with your body?”

Yesterday, Google announced that it was stopping the Google Glass Explorer Program, which let curious software developers buy a pair for $1,500. Many interpreted this as the company rolling back on this vision, but Google assured that they…

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Content Marketing – Measuring ROI Effectively:

Stumbled upon an intriguing Blog Article Today – A Must Share! Have you ever wondered what content yields the highest ROI?

ImageAfter considering your options, now ponder the following tips for measuring your success:

Content marketing metrics: techniques and examples to measure ROI.Image

Although most businesses don’t really have a specific budget for content marketing, the sums spent on content marketing are often significant. So it’s important to measure the impact and return using content marketing metrics and KPIs.

via Content marketing metrics: techniques and examples to measure ROI. [www.pardot.com]

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