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How is Social MDM different?

Intriguing post by Henrik Sørensen on Data Quality: “Every organization should very carefully assess if they are good at maintaining different aspects of their internal master data (Hint: Many aren’t).”

In a recent interview with yours truly on the Fliptop blog I had the chance to answer a question about how Social MDM is different from traditional MDM (Master Data Management). Check out the interview here.

As said in the interview I think that:

“The main difference between MDM as it has been practiced until now and Social MDM is that traditional MDM has been around handling internal master data and Social MDM will be more around exploiting external reference data and sharing those data.”

This is in line with a take away from the MDM Summit Europe 2013 as reported in the post Adding 180 Degrees to MDM.

But, as asked by a member of the Social MDM group on LinkedIn:

What is the industry or analysts’ consensus on the meaning of Social MDM? Is it just gathering Master Data from social sources? Not really MDM…

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The Smell Of Coders In The Morning, Or, 10:30AM At The Disrupt NYC Hackathon [TCTV]

@TechCrunch #hackdisrupt – certainly would have been great to attend!

Content Marketing – Measuring ROI Effectively:

Stumbled upon an intriguing Blog Article Today – A Must Share! Have you ever wondered what content yields the highest ROI?

ImageAfter considering your options, now ponder the following tips for measuring your success:

Content marketing metrics: techniques and examples to measure ROI.Image

Although most businesses don’t really have a specific budget for content marketing, the sums spent on content marketing are often significant. So it’s important to measure the impact and return using content marketing metrics and KPIs.

via Content marketing metrics: techniques and examples to measure ROI. [www.pardot.com]

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