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“Out of My Inbox! 7 Reasons People Unsu

“Out of My Inbox! 7 Reasons People Unsubscribe From Your Email Marketing” – http://ow.ly/s1tpZ

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11 Untapped Ways To Promote Your Blog

Android’s share of global device sales growing 14-times faster than iOS

The Ultimate Guide to Twitter for New Businesses

Small business websites might as well go 100% mobile in 2014

Email marketing – Power level over 9000

Intriguing stats & great post!

Radef's point of view

Email marketing is among the most powerful and yet misunderstood tools of the marketing world. This low cost and easily accessible marketing program has amazing ROI index of 70% and it is claimed to be be the best way marketers to reach customers. Email marketing is a simple and effective tool which has a  great number of benefits over other marketing techniques because:

  • It is a great way of establishing brand loyalty. It is a tool which could develop long term relationship with the customers.
  • It is measurable – Email marketing allows businesses to learn from the metrics of their campaigns and use the information to make improvements
  • It could be targeted easily – After capturing age, gender and interest from subscribers, marketers have everything needed to create targeted and very relevant marketing campaigns. It allows businesses to customize their messages and deliver relevant information to the subscribers
  • It…

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Who Are We? And What Makes Us Different?

cloud

At UberTechMedia, we strive to always exceed our clients’ expectations by providing a unique consulting experience. Through an unparalleled combination of out-of-the-box creativity and technical knowledge – we offer our clients a wide array of technical solutions – uniquely crafted to fit each company’s needs and business goals. We have a natural curiosity and love for solving problems and delivering solutions that improve your bottom line. Contact us today to learn more about our services!

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Intriguing! – Robotic insects make first

Intriguing! – Robotic insects make first controlled flight — Harvard School of Engineering and Applied Sciences – http://s.shr.lc/18hMcFc

The Smell Of Coders In The Morning, Or, 10:30AM At The Disrupt NYC Hackathon [TCTV]

@TechCrunch #hackdisrupt – certainly would have been great to attend!

Data Visualization At Its Best! – A View From The “Design Cockpit!”

How many of our daily business decisions can be attributed to the use of true quality information? Where are you getting your information from and how are you analyzing it? Ask yourself: “Am I willing  to make mission-critical decisions with data that is not entirely intact to begin with?”  It happens more than you would expect.  The Data Warehousing Institute (TDWI) estimates that data quality problems associated with customer contact data alone cost U.S. businesses more than $600 billion per year.

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John Tukey, the famous American mathematician once said: “The combination of some data and an aching desire for an answer does not ensure that a reasonable answer can be extracted from a given body of data”  Hard to swallow for many, but truly a profound statement.  In order to achieve success in business, we must learn how to (1) wait until we have established a ‘quality database’ before making decisions from it, and (2) maximize the effectiveness of how we are visualizing and interpreting this information (uber important!).

Take for instance Procter & Gamble’s institutionalized approach to data visualization – The groundbreaking “Business Sphere” environment, and “Business Sufficiency Analytic Models.” – were both built to improve productivity and collaboration seamlessly so that P&G can focus on innovating for the consumer.  In his recent Harvard Business Review article, Tom Davenport sheds additional light into the intricate steps P&G is taking to ensure decision-makers are equipped with actionable data. “P&G has placed visual displays of key information on desktops – over 50,000 P&G employees now have access to a “Decision Cockpit“, which provides decision makers with dynamic and powerful decision making tools all in one place.  In addition to the desktop approach, P&G has created meeting spaces that it calls “Business Spheres” & implemented them in over 50 locations where management information is showcased for review.  This strategically enables the framework for data visualization to always be kept top of mind throughout the entire organization.

The most important attribute of successful data visualization is in the simplicity of the message portrayed – in whether the decision makers “understand quickly what’s going on in the business, and decide what to do about it.”  If organizational leaders are forced to spend too much time making sense of problem areas, the issues may never be resolved.

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