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Why Channeling Your Inner Weirdo Helps You Get Ahead At Work | Fast Company | Business + Innovation

Why Channeling Your Inner Weirdo Helps You Get Ahead At Work | Fast Company | Business + Innovation.

No Social Media No Hires

Mind boggling perhaps, but certainly true! Take some time to assess your social footprint & ask yourself – “Do I invest enough time in building quality connections?”

Google+

At The Mic

Reactions ran from disbelief to total agreement.  The issue was  a news story indicating that 25% of job seekerswould not take a job if they could not use social media.  Now on the face of this, and given our economy, this sounds pretty silly.  A pay check is a pay check you could say.  However, when you are on the job and your constantly  faced with a broken copier,  a computer with a boot up time you can track with a calendar, or a phone system that always loses voice mails, what do you get?  ..Frustrated.  Frustrated because you don’t have the tools to do your job.  

Social Media

The 25% who won’t take a job without social media access are telling us the world has changed.  The tools we need to do our job have changed.  Cutting edge is something every business aspires to be,  or at least…

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Enhancing Your Professional Profile: Job Hunting and Social Media

Personal Branding Essentials…

Letters from the Library

On Thursday I went up to the MMU Business School to attend an afternoon of talks as part of our regular training schedule. The theme this month was Job Hunting and Social Media, and there were three sessions over the course of the afternoon on different aspects of this topic.
 
http://www.flickr.com/photos/aslanmedia_official/6292167103/The first session was entitled “Amazing Applications”, and was run by the University’s Careers Service. There were a couple of good points raised during this session, such as the importance of mirroring the employer’s language in your application (are they groovy and relaxed, like Innocent, or businesslike, like Barclays?) to show you’ll fit in with their culture and the need for clear structure in your answers. I liked the advice about using the STAR technique when giving evidence of competencies (list the Situation, Task, Action, and Result) as well. Apart from this, though, I felt that this was a…

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Content Marketing – Measuring ROI Effectively:

Stumbled upon an intriguing Blog Article Today – A Must Share! Have you ever wondered what content yields the highest ROI?

ImageAfter considering your options, now ponder the following tips for measuring your success:

Content marketing metrics: techniques and examples to measure ROI.Image

Although most businesses don’t really have a specific budget for content marketing, the sums spent on content marketing are often significant. So it’s important to measure the impact and return using content marketing metrics and KPIs.

via Content marketing metrics: techniques and examples to measure ROI. [www.pardot.com]

Recipe for SEO- A pinch of links and a dash of content

Recipe for SEO- A pinch of links and a dash of content.

Retailing Your Website to Boost Conversion

Bob Evans

How To Design Your Web Site To Maximise Conversion

Google Dave from PH-Creative explains in this video the principles of good web site design to ensure you maximise your conversions when your site is visited. As we know it take a lot of effort to get people to your site, so when they arrive it is best to give the the best experience you can and to direct them where they need to be for their needs. Dave explains the principles by something we all know about, going to the shops.

What to do next…

Please feel free to post a comment or ask a question below:

If you like this blog please click the follow, like button and share buttons to spread the message.

Thanks – Bob Evans

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The Role of Marketing Analytics in Small Business

Michael Hios

With record expenditures in the area of Analytics occurring, and a steep rise predicted over the coming years, “Analytics” has been officially indoctrinated into the “Hall of C-Level Buzzwords.” Like most buzzwords, there is always some confusion over the actual meaning and its proper place in business.

My career in Information Technology started, in earnest, working as a Systems Integrator for MRP/ERP systems at (mostly) small businesses. At the time, “ERP” was the latest buzzword and I worked with many clients whose implementations were doomed from the start, simply because their purpose, scope, and capabilities were just not understood by the executives who were dictating their implementation. Small businesses often lack the resources to withstand failures and delays in such large-scale projects, so it was painful to watch (and more so, to participate in ) some of them.

At the time, IT was still very attached to Finance and…

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Data Visualization At Its Best! – A View From The “Design Cockpit!”

How many of our daily business decisions can be attributed to the use of true quality information? Where are you getting your information from and how are you analyzing it? Ask yourself: “Am I willing  to make mission-critical decisions with data that is not entirely intact to begin with?”  It happens more than you would expect.  The Data Warehousing Institute (TDWI) estimates that data quality problems associated with customer contact data alone cost U.S. businesses more than $600 billion per year.

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John Tukey, the famous American mathematician once said: “The combination of some data and an aching desire for an answer does not ensure that a reasonable answer can be extracted from a given body of data”  Hard to swallow for many, but truly a profound statement.  In order to achieve success in business, we must learn how to (1) wait until we have established a ‘quality database’ before making decisions from it, and (2) maximize the effectiveness of how we are visualizing and interpreting this information (uber important!).

Take for instance Procter & Gamble’s institutionalized approach to data visualization – The groundbreaking “Business Sphere” environment, and “Business Sufficiency Analytic Models.” – were both built to improve productivity and collaboration seamlessly so that P&G can focus on innovating for the consumer.  In his recent Harvard Business Review article, Tom Davenport sheds additional light into the intricate steps P&G is taking to ensure decision-makers are equipped with actionable data. “P&G has placed visual displays of key information on desktops – over 50,000 P&G employees now have access to a “Decision Cockpit“, which provides decision makers with dynamic and powerful decision making tools all in one place.  In addition to the desktop approach, P&G has created meeting spaces that it calls “Business Spheres” & implemented them in over 50 locations where management information is showcased for review.  This strategically enables the framework for data visualization to always be kept top of mind throughout the entire organization.

The most important attribute of successful data visualization is in the simplicity of the message portrayed – in whether the decision makers “understand quickly what’s going on in the business, and decide what to do about it.”  If organizational leaders are forced to spend too much time making sense of problem areas, the issues may never be resolved.

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