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Data Visualization – Communicating Information Clearly & Effectively:

How many of our daily business decisions can be attributed to the use of true quality information? Where are you getting your information from and how are you analyzing it? Ask yourself: “Am I willing  to make mission-critical decisions with data that is not entirely intact to begin with?”  It happens more than you would expect.  The Data Warehousing Institute (TDWI) estimates that data quality problems associated with customer contact data alone cost U.S. businesses more than $600 billion per year.

datavisualization

John Tukey, the famous American mathematician once said: “The combination of some data and an aching desire for an answer does not ensure that a reasonable answer can be extracted from a given body of data”  Hard to swallow for many, but truly a profound statement.  In order to achieve success in business, we must learn how to (1) wait until we have established a ‘quality database’ before making decisions from it, and (2) maximize the effectiveness of how we are visualizing and interpreting this information (uber important!).

Take for instance Procter & Gamble’s institutionalized approach to data visualization – The groundbreaking “Business Sphere” environment, and “Business Sufficiency Analytic Models.” – were both built to improve productivity and collaboration seamlessly so that P&G can focus on innovating for the consumer.  In his recent Harvard Business Review article, Tom Davenport sheds additional light into the intricate steps P&G is taking to ensure decision-makers are equipped with actionable data. “P&G has placed visual displays of key information on desktops – over 50,000 P&G employees now have access to a “Decision Cockpit“, which provides decision makers with dynamic and powerful decision making tools all in one place.  In addition to the desktop approach, P&G has created meeting spaces that it calls “Business Spheres” & implemented them in over 50 locations where management information is showcased for review.  This strategically enables the framework for data visualization to always be kept top of mind throughout the entire organization.

The most important attribute of successful data visualization is in the simplicity of the message portrayed – in whether the decision makers “understand quickly what’s going on in the business, and decide what to do about it.”  If organizational leaders are forced to spend too much time making sense of problem areas, the issues may never be resolved.

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How to Turn Your Facebook Page Into an Insane Traffic Driving Machine

Google Opens Up About Glass Privacy, Zombification

Tech

Until now, Google has stayed eerily quiet on the privacy implications of Google Glass, seemingly content to let the tech world debate the issue among themselves.

But during a “fireside chat” about Glass at Google’s I/O conference, Google employees opened up. Their responses represent the company’s most thorough take yet on the privacy issues surrounding Google Glass.

Google Glass, if you’re unaware, is a pair of mock spectacles with a mounted display, camera, microphone and touch panel. So far, Google has only sent out Glass to a couple thousand developers, along with a few members of the press. And over the last few weeks, there’s been a lot of discussion about whether society would be better or worse off with head-mounted displays and cameras.

Steve Lee, the product director for Google Glass, offered a few responses to the criticisms so far:

  1. Google purposely mounted the display for Glass just…

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Article: The Daily Meal’s Best Coffee Shops in America

The Daily Meal’s Best #Coffee Shops in America:

http://www.dearcoffeeiloveyou.com/the-daily-meals-best-coffee-shops-in-america/

Do you have a Social Media Content Strategy?

Truly great info – very insightful.

Abstract Advertising

Time has shown us that the content we place on our website is important, but what about content on your social media sites? There are a number of companies that have amazing, well-written websites, but when it comes to content strategy on social media… they fall a bit short.

User-EngagementSimply posting a link and letting it preview on Facebook isn’t working as much anymore.

Social media users are getting savvier and can decipher and sort through the content that company pages have posted on Facebook. This is especially true with the introduction of promoted posts and sponsored stories on Facebook.

More than ever, users are more suspicious of links, not wanting to waste their time reading information that is heavy on the sales copy and light on anything worthwhile.

There is a way to publish your content via social media that can help you stand out and prove yourself as…

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Article: Content Marketing – Using Content to Win Business and Build Trust – Part Three

Content Marketing – Using Content to Win Business and Build Trust – Part Three http://www.woodst.com/blog/wood-street-journal/copywriting-web-content/content-marketing-using-content-to-win-business-and-build-trust-part-three/

Article: What Should Lead Your Online Marketing Strategy: SEO or Content Marketing?

What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? http://www.toprankblog.com/2013/05/seo-content-marketing/

Fritti

Ok, this should be on the list this week!

sometimes, Samantha writes

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Data Visualization At Its Best! – A View From The “Design Cockpit!”

How many of our daily business decisions can be attributed to the use of true quality information? Where are you getting your information from and how are you analyzing it? Ask yourself: “Am I willing  to make mission-critical decisions with data that is not entirely intact to begin with?”  It happens more than you would expect.  The Data Warehousing Institute (TDWI) estimates that data quality problems associated with customer contact data alone cost U.S. businesses more than $600 billion per year.

graph777

John Tukey, the famous American mathematician once said: “The combination of some data and an aching desire for an answer does not ensure that a reasonable answer can be extracted from a given body of data”  Hard to swallow for many, but truly a profound statement.  In order to achieve success in business, we must learn how to (1) wait until we have established a ‘quality database’ before making decisions from it, and (2) maximize the effectiveness of how we are visualizing and interpreting this information (uber important!).

Take for instance Procter & Gamble’s institutionalized approach to data visualization – The groundbreaking “Business Sphere” environment, and “Business Sufficiency Analytic Models.” – were both built to improve productivity and collaboration seamlessly so that P&G can focus on innovating for the consumer.  In his recent Harvard Business Review article, Tom Davenport sheds additional light into the intricate steps P&G is taking to ensure decision-makers are equipped with actionable data. “P&G has placed visual displays of key information on desktops – over 50,000 P&G employees now have access to a “Decision Cockpit“, which provides decision makers with dynamic and powerful decision making tools all in one place.  In addition to the desktop approach, P&G has created meeting spaces that it calls “Business Spheres” & implemented them in over 50 locations where management information is showcased for review.  This strategically enables the framework for data visualization to always be kept top of mind throughout the entire organization.

The most important attribute of successful data visualization is in the simplicity of the message portrayed – in whether the decision makers “understand quickly what’s going on in the business, and decide what to do about it.”  If organizational leaders are forced to spend too much time making sense of problem areas, the issues may never be resolved.

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