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Big Data Analytics Specialist Tableau Software Raises $254M In IPO, Shares Close 64% Up; Marketo’s First Day Up 78% To $23.10

TechCrunch

One year to the day of the troubled Facebook IPO, the climate for tech IPOs in the public markets is significantly less stormy, especially for companies in the enterprise space. Today, not one but two, Tableau Software and Marketo, are debuting on New York stock exchanges. Business intelligence provider Tableau Software, trading as “DATA”, is one of the more highly anticipated tech IPOs of the year, and so far it has not disappointed. It priced its IPO at $31 per share, and it , popped 58% in early trading, and closed at 64% above opening price, or $50.75/share.

Meanwhile, Marketo, a cloud-based marketing services company, priced its IPO at $13 per share. It will be trading as MKTO on the NASDAQ exchange, but has yet to trade at the time of writing. It went up by more than 50% in early activity and then…

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Content Marketing – Measuring ROI Effectively:

Stumbled upon an intriguing Blog Article Today – A Must Share! Have you ever wondered what content yields the highest ROI?

ImageAfter considering your options, now ponder the following tips for measuring your success:

Content marketing metrics: techniques and examples to measure ROI.Image

Although most businesses don’t really have a specific budget for content marketing, the sums spent on content marketing are often significant. So it’s important to measure the impact and return using content marketing metrics and KPIs.

via Content marketing metrics: techniques and examples to measure ROI. [www.pardot.com]

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