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The Smell Of Coders In The Morning, Or, 10:30AM At The Disrupt NYC Hackathon [TCTV]

@TechCrunch #hackdisrupt – certainly would have been great to attend!

TechCrunch

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The Disrupt NYC 2013 Hackathon winners were just announced (congratulations, Rambler!). But amidst all the celebration, it’s important to remember that it’s been a very long and largely sleepless 30-hour road to victory for the 164 teams that presented onstage today.

Watch the video embedded above to take a walk back in time to 10:30am Eastern Time this morning, 30 minutes before the presentations began. Bagels and coffee were the fuel of choice for our hackers, many of who were frantically putting the finishing touches on their projects and getting ready to take the stage and present their apps to the judges and their peers. The crowd moved quickly from the Manhattan Center’s third floor to the seventh floor, and the Hackathon’s energy palpably shifted from build mode to show-and-tell.

Check it all out in the video embedded above.

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The Role of Marketing Analytics in Small Business

Michael Hios

With record expenditures in the area of Analytics occurring, and a steep rise predicted over the coming years, “Analytics” has been officially indoctrinated into the “Hall of C-Level Buzzwords.” Like most buzzwords, there is always some confusion over the actual meaning and its proper place in business.

My career in Information Technology started, in earnest, working as a Systems Integrator for MRP/ERP systems at (mostly) small businesses. At the time, “ERP” was the latest buzzword and I worked with many clients whose implementations were doomed from the start, simply because their purpose, scope, and capabilities were just not understood by the executives who were dictating their implementation. Small businesses often lack the resources to withstand failures and delays in such large-scale projects, so it was painful to watch (and more so, to participate in ) some of them.

At the time, IT was still very attached to Finance and…

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