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With Lucky Sort creators on board, Twitter is officially a data company

Reblogged this on UberTechMedia This move by #Twitter is intriguing– they already have promoted tweets… GigaOM reminds us all of Twitter’s organic growth potential – #hashtags being the most prized asset underlying Twitter’s entire business model.

Gigaom

We all kind of knew that Twitter’s path to making money was paved with data, and the announcement on Monday that it’s buying analytics startup Lucky Sort makes it official. Unless I’m totally misreading the writing on the wall, this move is all about giving advertisers — and anyone, in theory — the tools to learn about what people are talking about.

Word that Lucky Sort is shutting down and that several of its team are joining Twitter’s revenue engineering department suggests this is exactly what the acquisition aims to accomplish.

As it stands, companies use Twitter as a way to track how people are talking about them and maybe, if they’re really advanced, do some sentiment analysis. If they’re willing to pay a third party, Datasift and Gnip are more than happy to broaden marketers’ views to encompass the entirety of Twitter’s data, both real-time and historical. What…

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Do you have a Social Media Content Strategy?

Truly great info – very insightful.

Abstract Advertising

Time has shown us that the content we place on our website is important, but what about content on your social media sites? There are a number of companies that have amazing, well-written websites, but when it comes to content strategy on social media… they fall a bit short.

User-EngagementSimply posting a link and letting it preview on Facebook isn’t working as much anymore.

Social media users are getting savvier and can decipher and sort through the content that company pages have posted on Facebook. This is especially true with the introduction of promoted posts and sponsored stories on Facebook.

More than ever, users are more suspicious of links, not wanting to waste their time reading information that is heavy on the sales copy and light on anything worthwhile.

There is a way to publish your content via social media that can help you stand out and prove yourself as…

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Who Are We? And What Makes Us Different?

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At UberTechMedia, we strive to always exceed our clients’ expectations by providing a unique consulting experience. Through an unparalleled combination of out-of-the-box creativity and technical knowledge – we offer our clients a wide array of technical solutions – uniquely crafted to fit each company’s needs and business goals. We have a natural curiosity and love for solving problems and delivering solutions that improve your bottom line. Contact us today to learn more about our services!

via About.

How is Social MDM different?

Intriguing post by Henrik Sørensen on Data Quality: “Every organization should very carefully assess if they are good at maintaining different aspects of their internal master data (Hint: Many aren’t).”

In a recent interview with yours truly on the Fliptop blog I had the chance to answer a question about how Social MDM is different from traditional MDM (Master Data Management). Check out the interview here.

As said in the interview I think that:

“The main difference between MDM as it has been practiced until now and Social MDM is that traditional MDM has been around handling internal master data and Social MDM will be more around exploiting external reference data and sharing those data.”

This is in line with a take away from the MDM Summit Europe 2013 as reported in the post Adding 180 Degrees to MDM.

But, as asked by a member of the Social MDM group on LinkedIn:

What is the industry or analysts’ consensus on the meaning of Social MDM? Is it just gathering Master Data from social sources? Not really MDM…

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Enhancing Your Professional Profile: Job Hunting and Social Media

Personal Branding Essentials…

Letters from the Library

On Thursday I went up to the MMU Business School to attend an afternoon of talks as part of our regular training schedule. The theme this month was Job Hunting and Social Media, and there were three sessions over the course of the afternoon on different aspects of this topic.
 
http://www.flickr.com/photos/aslanmedia_official/6292167103/The first session was entitled “Amazing Applications”, and was run by the University’s Careers Service. There were a couple of good points raised during this session, such as the importance of mirroring the employer’s language in your application (are they groovy and relaxed, like Innocent, or businesslike, like Barclays?) to show you’ll fit in with their culture and the need for clear structure in your answers. I liked the advice about using the STAR technique when giving evidence of competencies (list the Situation, Task, Action, and Result) as well. Apart from this, though, I felt that this was a…

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Content Marketing – Measuring ROI Effectively:

Stumbled upon an intriguing Blog Article Today – A Must Share! Have you ever wondered what content yields the highest ROI?

ImageAfter considering your options, now ponder the following tips for measuring your success:

Content marketing metrics: techniques and examples to measure ROI.Image

Although most businesses don’t really have a specific budget for content marketing, the sums spent on content marketing are often significant. So it’s important to measure the impact and return using content marketing metrics and KPIs.

via Content marketing metrics: techniques and examples to measure ROI. [www.pardot.com]

Recipe for SEO- A pinch of links and a dash of content

Recipe for SEO- A pinch of links and a dash of content.

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