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Article: What Should Lead Your Online Marketing Strategy: SEO or Content Marketing?

What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? http://www.toprankblog.com/2013/05/seo-content-marketing/

No Social Media No Hires

Mind boggling perhaps, but certainly true! Take some time to assess your social footprint & ask yourself – “Do I invest enough time in building quality connections?”

Google+

At The Mic

Reactions ran from disbelief to total agreement.  The issue was  a news story indicating that 25% of job seekerswould not take a job if they could not use social media.  Now on the face of this, and given our economy, this sounds pretty silly.  A pay check is a pay check you could say.  However, when you are on the job and your constantly  faced with a broken copier,  a computer with a boot up time you can track with a calendar, or a phone system that always loses voice mails, what do you get?  ..Frustrated.  Frustrated because you don’t have the tools to do your job.  

Social Media

The 25% who won’t take a job without social media access are telling us the world has changed.  The tools we need to do our job have changed.  Cutting edge is something every business aspires to be,  or at least…

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Enhancing Your Professional Profile: Job Hunting and Social Media

Personal Branding Essentials…

Letters from the Library

On Thursday I went up to the MMU Business School to attend an afternoon of talks as part of our regular training schedule. The theme this month was Job Hunting and Social Media, and there were three sessions over the course of the afternoon on different aspects of this topic.
 
http://www.flickr.com/photos/aslanmedia_official/6292167103/The first session was entitled “Amazing Applications”, and was run by the University’s Careers Service. There were a couple of good points raised during this session, such as the importance of mirroring the employer’s language in your application (are they groovy and relaxed, like Innocent, or businesslike, like Barclays?) to show you’ll fit in with their culture and the need for clear structure in your answers. I liked the advice about using the STAR technique when giving evidence of competencies (list the Situation, Task, Action, and Result) as well. Apart from this, though, I felt that this was a…

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