Big Data Analytics Specialist Tableau Software Raises $254M In IPO, Shares Close 64% Up; Marketo’s First Day Up 78% To $23.10
One year to the day of the troubled Facebook IPO, the climate for tech IPOs in the public markets is significantly less stormy, especially for companies in the enterprise space. Today, not one but two, Tableau Software and Marketo, are debuting on New York stock exchanges. Business intelligence provider Tableau Software, trading as “DATA”, is one of the more highly anticipated tech IPOs of the year, and so far it has not disappointed. It priced its IPO at $31 per share, and it , popped 58% in early trading, and closed at 64% above opening price, or $50.75/share.
Meanwhile, Marketo, a cloud-based marketing services company, priced its IPO at $13 per share. It will be trading as MKTO on the NASDAQ exchange,
but has yet to trade at the time of writing. It went up by more than 50% in early activity and then…
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With record expenditures in the area of Analytics occurring, and a steep rise predicted over the coming years, “Analytics” has been officially indoctrinated into the “Hall of C-Level Buzzwords.” Like most buzzwords, there is always some confusion over the actual meaning and its proper place in business.
My career in Information Technology started, in earnest, working as a Systems Integrator for MRP/ERP systems at (mostly) small businesses. At the time, “ERP” was the latest buzzword and I worked with many clients whose implementations were doomed from the start, simply because their purpose, scope, and capabilities were just not understood by the executives who were dictating their implementation. Small businesses often lack the resources to withstand failures and delays in such large-scale projects, so it was painful to watch (and more so, to participate in ) some of them.
At the time, IT was still very attached to Finance and…
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“Will Big Data Finally Turn CRM Into Something Valuable?” — certainly something to watch…truly a great article. http://smartdatacollective.com/bigdatastartups/113501/will-big-data-turn-crm-something-valuable