Blog Archives

Who Are We? And What Makes Us Different?

cloud

At UberTechMedia, we strive to always exceed our clients’ expectations by providing a unique consulting experience. Through an unparalleled combination of out-of-the-box creativity and technical knowledge – we offer our clients a wide array of technical solutions – uniquely crafted to fit each company’s needs and business goals. We have a natural curiosity and love for solving problems and delivering solutions that improve your bottom line. Contact us today to learn more about our services!

via About.

Advertisements

How is Social MDM different?

Intriguing post by Henrik Sørensen on Data Quality: “Every organization should very carefully assess if they are good at maintaining different aspects of their internal master data (Hint: Many aren’t).”

In a recent interview with yours truly on the Fliptop blog I had the chance to answer a question about how Social MDM is different from traditional MDM (Master Data Management). Check out the interview here.

As said in the interview I think that:

“The main difference between MDM as it has been practiced until now and Social MDM is that traditional MDM has been around handling internal master data and Social MDM will be more around exploiting external reference data and sharing those data.”

This is in line with a take away from the MDM Summit Europe 2013 as reported in the post Adding 180 Degrees to MDM.

But, as asked by a member of the Social MDM group on LinkedIn:

What is the industry or analysts’ consensus on the meaning of Social MDM? Is it just gathering Master Data from social sources? Not really MDM…

View original post 136 more words

Retailing Your Website to Boost Conversion

Bob Evans

How To Design Your Web Site To Maximise Conversion

Google Dave from PH-Creative explains in this video the principles of good web site design to ensure you maximise your conversions when your site is visited. As we know it take a lot of effort to get people to your site, so when they arrive it is best to give the the best experience you can and to direct them where they need to be for their needs. Dave explains the principles by something we all know about, going to the shops.

What to do next…

Please feel free to post a comment or ask a question below:

If you like this blog please click the follow, like button and share buttons to spread the message.

Thanks – Bob Evans

View original post

The Role of Marketing Analytics in Small Business

Michael Hios

With record expenditures in the area of Analytics occurring, and a steep rise predicted over the coming years, “Analytics” has been officially indoctrinated into the “Hall of C-Level Buzzwords.” Like most buzzwords, there is always some confusion over the actual meaning and its proper place in business.

My career in Information Technology started, in earnest, working as a Systems Integrator for MRP/ERP systems at (mostly) small businesses. At the time, “ERP” was the latest buzzword and I worked with many clients whose implementations were doomed from the start, simply because their purpose, scope, and capabilities were just not understood by the executives who were dictating their implementation. Small businesses often lack the resources to withstand failures and delays in such large-scale projects, so it was painful to watch (and more so, to participate in ) some of them.

At the time, IT was still very attached to Finance and…

View original post 308 more words

%d bloggers like this: