Category Archives: Social Media

With Lucky Sort creators on board, Twitter is officially a data company

Reblogged this on UberTechMedia This move by #Twitter is intriguing– they already have promoted tweets… GigaOM reminds us all of Twitter’s organic growth potential – #hashtags being the most prized asset underlying Twitter’s entire business model.

Gigaom

We all kind of knew that Twitter’s path to making money was paved with data, and the announcement on Monday that it’s buying analytics startup Lucky Sort makes it official. Unless I’m totally misreading the writing on the wall, this move is all about giving advertisers — and anyone, in theory — the tools to learn about what people are talking about.

Word that Lucky Sort is shutting down and that several of its team are joining Twitter’s revenue engineering department suggests this is exactly what the acquisition aims to accomplish.

As it stands, companies use Twitter as a way to track how people are talking about them and maybe, if they’re really advanced, do some sentiment analysis. If they’re willing to pay a third party, Datasift and Gnip are more than happy to broaden marketers’ views to encompass the entirety of Twitter’s data, both real-time and historical. What…

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Do you have a Social Media Content Strategy?

Truly great info – very insightful.

Abstract Advertising

Time has shown us that the content we place on our website is important, but what about content on your social media sites? There are a number of companies that have amazing, well-written websites, but when it comes to content strategy on social media… they fall a bit short.

User-EngagementSimply posting a link and letting it preview on Facebook isn’t working as much anymore.

Social media users are getting savvier and can decipher and sort through the content that company pages have posted on Facebook. This is especially true with the introduction of promoted posts and sponsored stories on Facebook.

More than ever, users are more suspicious of links, not wanting to waste their time reading information that is heavy on the sales copy and light on anything worthwhile.

There is a way to publish your content via social media that can help you stand out and prove yourself as…

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Why Channeling Your Inner Weirdo Helps You Get Ahead At Work | Fast Company | Business + Innovation

Why Channeling Your Inner Weirdo Helps You Get Ahead At Work | Fast Company | Business + Innovation.

No Social Media No Hires

Mind boggling perhaps, but certainly true! Take some time to assess your social footprint & ask yourself – “Do I invest enough time in building quality connections?”

Google+

At The Mic

Reactions ran from disbelief to total agreement.  The issue was  a news story indicating that 25% of job seekerswould not take a job if they could not use social media.  Now on the face of this, and given our economy, this sounds pretty silly.  A pay check is a pay check you could say.  However, when you are on the job and your constantly  faced with a broken copier,  a computer with a boot up time you can track with a calendar, or a phone system that always loses voice mails, what do you get?  ..Frustrated.  Frustrated because you don’t have the tools to do your job.  

Social Media

The 25% who won’t take a job without social media access are telling us the world has changed.  The tools we need to do our job have changed.  Cutting edge is something every business aspires to be,  or at least…

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How to make your website stand out from competitors! (Infographic)

9 tips to make your website stand out from competitors (Infographic) | Creative Ramblings.

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