Category Archives: SEO

With Lucky Sort creators on board, Twitter is officially a data company

Reblogged this on UberTechMedia This move by #Twitter is intriguing– they already have promoted tweets… GigaOM reminds us all of Twitter’s organic growth potential – #hashtags being the most prized asset underlying Twitter’s entire business model.

Gigaom

We all kind of knew that Twitter’s path to making money was paved with data, and the announcement on Monday that it’s buying analytics startup Lucky Sort makes it official. Unless I’m totally misreading the writing on the wall, this move is all about giving advertisers — and anyone, in theory — the tools to learn about what people are talking about.

Word that Lucky Sort is shutting down and that several of its team are joining Twitter’s revenue engineering department suggests this is exactly what the acquisition aims to accomplish.

As it stands, companies use Twitter as a way to track how people are talking about them and maybe, if they’re really advanced, do some sentiment analysis. If they’re willing to pay a third party, Datasift and Gnip are more than happy to broaden marketers’ views to encompass the entirety of Twitter’s data, both real-time and historical. What…

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Do you have a Social Media Content Strategy?

Truly great info – very insightful.

Abstract Advertising

Time has shown us that the content we place on our website is important, but what about content on your social media sites? There are a number of companies that have amazing, well-written websites, but when it comes to content strategy on social media… they fall a bit short.

User-EngagementSimply posting a link and letting it preview on Facebook isn’t working as much anymore.

Social media users are getting savvier and can decipher and sort through the content that company pages have posted on Facebook. This is especially true with the introduction of promoted posts and sponsored stories on Facebook.

More than ever, users are more suspicious of links, not wanting to waste their time reading information that is heavy on the sales copy and light on anything worthwhile.

There is a way to publish your content via social media that can help you stand out and prove yourself as…

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FCC Proposes Ridiculously Fast In-Flight Internet Speeds

Tech

In a slam dunk 4-0 vote, the Federal Communications Commission just proposed kicking off a process that could eventually make your experience cruising the Interwebs at 30,000 feet considerably less, shall we say, sedate. How? By auctioning off the rights to recently freed up airwaves, and allowing Internet service providers to share those airwaves with satellite companies.

According to the FCC:

The Commission proposes to establish an air-ground mobile broadband service, using a ground-based network to communicate with planes, by taking advantage of technical innovations to expand sharing of certain spectrum among users. Expanded availability of in-flight Wi-Fi will help meet demand from travelers to connect to a full range of communications services while flying in the contiguous United States. More options for in-flight broadband are likely to increase competition, improve the quality of service, and lead to lower prices.

Today’s in-flight Internet service involves either satellite (an antenna mounted atop the plane) or air-to-ground systems (an…

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Why Channeling Your Inner Weirdo Helps You Get Ahead At Work | Fast Company | Business + Innovation

Why Channeling Your Inner Weirdo Helps You Get Ahead At Work | Fast Company | Business + Innovation.

Recipe for SEO- A pinch of links and a dash of content

Recipe for SEO- A pinch of links and a dash of content.

Retailing Your Website to Boost Conversion

Bob Evans

How To Design Your Web Site To Maximise Conversion

Google Dave from PH-Creative explains in this video the principles of good web site design to ensure you maximise your conversions when your site is visited. As we know it take a lot of effort to get people to your site, so when they arrive it is best to give the the best experience you can and to direct them where they need to be for their needs. Dave explains the principles by something we all know about, going to the shops.

What to do next…

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Thanks – Bob Evans

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