Category Archives: Creative Strategy

“Out of My Inbox! 7 Reasons People Unsu

“Out of My Inbox! 7 Reasons People Unsubscribe From Your Email Marketing” – http://ow.ly/s1tpZ

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Data Visualization – Communicating Information Clearly & Effectively:

How many of our daily business decisions can be attributed to the use of true quality information? Where are you getting your information from and how are you analyzing it? Ask yourself: “Am I willing  to make mission-critical decisions with data that is not entirely intact to begin with?”  It happens more than you would expect.  The Data Warehousing Institute (TDWI) estimates that data quality problems associated with customer contact data alone cost U.S. businesses more than $600 billion per year.

datavisualization

John Tukey, the famous American mathematician once said: “The combination of some data and an aching desire for an answer does not ensure that a reasonable answer can be extracted from a given body of data”  Hard to swallow for many, but truly a profound statement.  In order to achieve success in business, we must learn how to (1) wait until we have established a ‘quality database’ before making decisions from it, and (2) maximize the effectiveness of how we are visualizing and interpreting this information (uber important!).

Take for instance Procter & Gamble’s institutionalized approach to data visualization – The groundbreaking “Business Sphere” environment, and “Business Sufficiency Analytic Models.” – were both built to improve productivity and collaboration seamlessly so that P&G can focus on innovating for the consumer.  In his recent Harvard Business Review article, Tom Davenport sheds additional light into the intricate steps P&G is taking to ensure decision-makers are equipped with actionable data. “P&G has placed visual displays of key information on desktops – over 50,000 P&G employees now have access to a “Decision Cockpit“, which provides decision makers with dynamic and powerful decision making tools all in one place.  In addition to the desktop approach, P&G has created meeting spaces that it calls “Business Spheres” & implemented them in over 50 locations where management information is showcased for review.  This strategically enables the framework for data visualization to always be kept top of mind throughout the entire organization.

The most important attribute of successful data visualization is in the simplicity of the message portrayed – in whether the decision makers “understand quickly what’s going on in the business, and decide what to do about it.”  If organizational leaders are forced to spend too much time making sense of problem areas, the issues may never be resolved.

Google Opens Up About Glass Privacy, Zombification

Tech

Until now, Google has stayed eerily quiet on the privacy implications of Google Glass, seemingly content to let the tech world debate the issue among themselves.

But during a “fireside chat” about Glass at Google’s I/O conference, Google employees opened up. Their responses represent the company’s most thorough take yet on the privacy issues surrounding Google Glass.

Google Glass, if you’re unaware, is a pair of mock spectacles with a mounted display, camera, microphone and touch panel. So far, Google has only sent out Glass to a couple thousand developers, along with a few members of the press. And over the last few weeks, there’s been a lot of discussion about whether society would be better or worse off with head-mounted displays and cameras.

Steve Lee, the product director for Google Glass, offered a few responses to the criticisms so far:

  1. Google purposely mounted the display for Glass just…

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Who Are We? And What Makes Us Different?

cloud

At UberTechMedia, we strive to always exceed our clients’ expectations by providing a unique consulting experience. Through an unparalleled combination of out-of-the-box creativity and technical knowledge – we offer our clients a wide array of technical solutions – uniquely crafted to fit each company’s needs and business goals. We have a natural curiosity and love for solving problems and delivering solutions that improve your bottom line. Contact us today to learn more about our services!

via About.

FCC Proposes Ridiculously Fast In-Flight Internet Speeds

Tech

In a slam dunk 4-0 vote, the Federal Communications Commission just proposed kicking off a process that could eventually make your experience cruising the Interwebs at 30,000 feet considerably less, shall we say, sedate. How? By auctioning off the rights to recently freed up airwaves, and allowing Internet service providers to share those airwaves with satellite companies.

According to the FCC:

The Commission proposes to establish an air-ground mobile broadband service, using a ground-based network to communicate with planes, by taking advantage of technical innovations to expand sharing of certain spectrum among users. Expanded availability of in-flight Wi-Fi will help meet demand from travelers to connect to a full range of communications services while flying in the contiguous United States. More options for in-flight broadband are likely to increase competition, improve the quality of service, and lead to lower prices.

Today’s in-flight Internet service involves either satellite (an antenna mounted atop the plane) or air-to-ground systems (an…

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Why Channeling Your Inner Weirdo Helps You Get Ahead At Work | Fast Company | Business + Innovation

Why Channeling Your Inner Weirdo Helps You Get Ahead At Work | Fast Company | Business + Innovation.

Enhancing Your Professional Profile: Job Hunting and Social Media

Personal Branding Essentials…

Letters from the Library

On Thursday I went up to the MMU Business School to attend an afternoon of talks as part of our regular training schedule. The theme this month was Job Hunting and Social Media, and there were three sessions over the course of the afternoon on different aspects of this topic.
 
http://www.flickr.com/photos/aslanmedia_official/6292167103/The first session was entitled “Amazing Applications”, and was run by the University’s Careers Service. There were a couple of good points raised during this session, such as the importance of mirroring the employer’s language in your application (are they groovy and relaxed, like Innocent, or businesslike, like Barclays?) to show you’ll fit in with their culture and the need for clear structure in your answers. I liked the advice about using the STAR technique when giving evidence of competencies (list the Situation, Task, Action, and Result) as well. Apart from this, though, I felt that this was a…

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The Smell Of Coders In The Morning, Or, 10:30AM At The Disrupt NYC Hackathon [TCTV]

@TechCrunch #hackdisrupt – certainly would have been great to attend!

How to make your website stand out from competitors! (Infographic)

9 tips to make your website stand out from competitors (Infographic) | Creative Ramblings.

The Role of Marketing Analytics in Small Business

Michael Hios

With record expenditures in the area of Analytics occurring, and a steep rise predicted over the coming years, “Analytics” has been officially indoctrinated into the “Hall of C-Level Buzzwords.” Like most buzzwords, there is always some confusion over the actual meaning and its proper place in business.

My career in Information Technology started, in earnest, working as a Systems Integrator for MRP/ERP systems at (mostly) small businesses. At the time, “ERP” was the latest buzzword and I worked with many clients whose implementations were doomed from the start, simply because their purpose, scope, and capabilities were just not understood by the executives who were dictating their implementation. Small businesses often lack the resources to withstand failures and delays in such large-scale projects, so it was painful to watch (and more so, to participate in ) some of them.

At the time, IT was still very attached to Finance and…

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