Category Archives: BigData

“Out of My Inbox! 7 Reasons People Unsu

“Out of My Inbox! 7 Reasons People Unsubscribe From Your Email Marketing” – http://ow.ly/s1tpZ

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Data Visualization – Communicating Information Clearly & Effectively:

How many of our daily business decisions can be attributed to the use of true quality information? Where are you getting your information from and how are you analyzing it? Ask yourself: “Am I willing  to make mission-critical decisions with data that is not entirely intact to begin with?”  It happens more than you would expect.  The Data Warehousing Institute (TDWI) estimates that data quality problems associated with customer contact data alone cost U.S. businesses more than $600 billion per year.

datavisualization

John Tukey, the famous American mathematician once said: “The combination of some data and an aching desire for an answer does not ensure that a reasonable answer can be extracted from a given body of data”  Hard to swallow for many, but truly a profound statement.  In order to achieve success in business, we must learn how to (1) wait until we have established a ‘quality database’ before making decisions from it, and (2) maximize the effectiveness of how we are visualizing and interpreting this information (uber important!).

Take for instance Procter & Gamble’s institutionalized approach to data visualization – The groundbreaking “Business Sphere” environment, and “Business Sufficiency Analytic Models.” – were both built to improve productivity and collaboration seamlessly so that P&G can focus on innovating for the consumer.  In his recent Harvard Business Review article, Tom Davenport sheds additional light into the intricate steps P&G is taking to ensure decision-makers are equipped with actionable data. “P&G has placed visual displays of key information on desktops – over 50,000 P&G employees now have access to a “Decision Cockpit“, which provides decision makers with dynamic and powerful decision making tools all in one place.  In addition to the desktop approach, P&G has created meeting spaces that it calls “Business Spheres” & implemented them in over 50 locations where management information is showcased for review.  This strategically enables the framework for data visualization to always be kept top of mind throughout the entire organization.

The most important attribute of successful data visualization is in the simplicity of the message portrayed – in whether the decision makers “understand quickly what’s going on in the business, and decide what to do about it.”  If organizational leaders are forced to spend too much time making sense of problem areas, the issues may never be resolved.

Big Data Analytics Specialist Tableau Software Raises $254M In IPO, Shares Close 64% Up; Marketo’s First Day Up 78% To $23.10

Our thoughts on using Google Glass so far, plus videos that show what it can do

TED Blog

Sergey-Brin-TED-Talk-CTA

In his TED talk, Sergey Brin of Google shares the idea that motivated the development of Google Glass: that while smartphones inherently take us away from experiencing the real world, a device could allow for a digitally-mediated experience within it. “This position you just saw me in – looking down at my phone – that’s one of the reasons behind this project, Project Glass,” he says, hunching over his phone. “We ultimately question if this is the ultimate future of how you want to connect to other people in your life, how you want to connect to information. Should it be by walking around looking down? Is this what you were meant to do with your body?”

Yesterday, Google announced that it was stopping the Google Glass Explorer Program, which let curious software developers buy a pair for $1,500. Many interpreted this as the company rolling back on this vision, but Google assured that they…

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Google Opens Up About Glass Privacy, Zombification

Tech

Until now, Google has stayed eerily quiet on the privacy implications of Google Glass, seemingly content to let the tech world debate the issue among themselves.

But during a “fireside chat” about Glass at Google’s I/O conference, Google employees opened up. Their responses represent the company’s most thorough take yet on the privacy issues surrounding Google Glass.

Google Glass, if you’re unaware, is a pair of mock spectacles with a mounted display, camera, microphone and touch panel. So far, Google has only sent out Glass to a couple thousand developers, along with a few members of the press. And over the last few weeks, there’s been a lot of discussion about whether society would be better or worse off with head-mounted displays and cameras.

Steve Lee, the product director for Google Glass, offered a few responses to the criticisms so far:

  1. Google purposely mounted the display for Glass just…

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With Lucky Sort creators on board, Twitter is officially a data company

Reblogged this on UberTechMedia This move by #Twitter is intriguing– they already have promoted tweets… GigaOM reminds us all of Twitter’s organic growth potential – #hashtags being the most prized asset underlying Twitter’s entire business model.

Gigaom

We all kind of knew that Twitter’s path to making money was paved with data, and the announcement on Monday that it’s buying analytics startup Lucky Sort makes it official. Unless I’m totally misreading the writing on the wall, this move is all about giving advertisers — and anyone, in theory — the tools to learn about what people are talking about.

Word that Lucky Sort is shutting down and that several of its team are joining Twitter’s revenue engineering department suggests this is exactly what the acquisition aims to accomplish.

As it stands, companies use Twitter as a way to track how people are talking about them and maybe, if they’re really advanced, do some sentiment analysis. If they’re willing to pay a third party, Datasift and Gnip are more than happy to broaden marketers’ views to encompass the entirety of Twitter’s data, both real-time and historical. What…

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Do you have a Social Media Content Strategy?

Truly great info – very insightful.

Abstract Advertising

Time has shown us that the content we place on our website is important, but what about content on your social media sites? There are a number of companies that have amazing, well-written websites, but when it comes to content strategy on social media… they fall a bit short.

User-EngagementSimply posting a link and letting it preview on Facebook isn’t working as much anymore.

Social media users are getting savvier and can decipher and sort through the content that company pages have posted on Facebook. This is especially true with the introduction of promoted posts and sponsored stories on Facebook.

More than ever, users are more suspicious of links, not wanting to waste their time reading information that is heavy on the sales copy and light on anything worthwhile.

There is a way to publish your content via social media that can help you stand out and prove yourself as…

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How is Social MDM different?

Intriguing post by Henrik Sørensen on Data Quality: “Every organization should very carefully assess if they are good at maintaining different aspects of their internal master data (Hint: Many aren’t).”

In a recent interview with yours truly on the Fliptop blog I had the chance to answer a question about how Social MDM is different from traditional MDM (Master Data Management). Check out the interview here.

As said in the interview I think that:

“The main difference between MDM as it has been practiced until now and Social MDM is that traditional MDM has been around handling internal master data and Social MDM will be more around exploiting external reference data and sharing those data.”

This is in line with a take away from the MDM Summit Europe 2013 as reported in the post Adding 180 Degrees to MDM.

But, as asked by a member of the Social MDM group on LinkedIn:

What is the industry or analysts’ consensus on the meaning of Social MDM? Is it just gathering Master Data from social sources? Not really MDM…

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FCC Proposes Ridiculously Fast In-Flight Internet Speeds

Tech

In a slam dunk 4-0 vote, the Federal Communications Commission just proposed kicking off a process that could eventually make your experience cruising the Interwebs at 30,000 feet considerably less, shall we say, sedate. How? By auctioning off the rights to recently freed up airwaves, and allowing Internet service providers to share those airwaves with satellite companies.

According to the FCC:

The Commission proposes to establish an air-ground mobile broadband service, using a ground-based network to communicate with planes, by taking advantage of technical innovations to expand sharing of certain spectrum among users. Expanded availability of in-flight Wi-Fi will help meet demand from travelers to connect to a full range of communications services while flying in the contiguous United States. More options for in-flight broadband are likely to increase competition, improve the quality of service, and lead to lower prices.

Today’s in-flight Internet service involves either satellite (an antenna mounted atop the plane) or air-to-ground systems (an…

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Will Big Data Finally Turn CRM Into Something Valuable?

“Will Big Data Finally Turn CRM Into Something Valuable?” — certainly something to watch…truly a great article. http://smartdatacollective.com/bigdatastartups/113501/will-big-data-turn-crm-something-valuable

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