San Francisco Chronicle President Joanne Bradford Joins Pinterest As Head Of Partnerships


According to a report by All Things D, which Pinterest has now confirmed, San Francisco Chronicle president Joanne Bradford is joining the social sharing startup as its head of partnerships. The company says she will be focused on “both commercial and content partnerships globally,” which will have her developing partnership strategies and overseeing the sales organization, said ATD’s sources on the matter.

Bradford will report to Don Faul, Pinterest head of operations when she starts in December, they said. Her role will also give her influence in helping determine the products Pinterest develops for its advertiser partners.

Today, Pinterest is only beginning to experiment with bringing in revenue. The company just last month launched its first ad product in the form of “Promoted Pins,” for example. These are paid placements that allow retailers and other businesses to have their pins appear within Pinterest’s search results and category feeds.

Prior to the…

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Posted on November 6, 2013, in Tech Media. Bookmark the permalink. Leave a comment.

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