Granify Raises $1.5 Million To Help Drive E-Commerce Transactions With Big Data


While more and more people are doing their shopping online, converting them from virtual window shoppers to actual customers can be incredibly hard. Typical e-commerce conversion rates can be surprisingly low, but a startup called Granify believes that it can help increase conversions by using big data to step in just as potential customers are about to drop off and keep them on site, maybe even convince them to make a purchase.

Granify offers a software-as-a-service platform that uses big data and machine learning to identify the points in an e-commerce transaction where users are most likely to convert, and conversely, when they’re ready to walk away from a transaction. By examining bazillions of data points, the company can determine with a fair amount of accuracy when each of those things will occur.

But more than just providing analytics to e-commerce companies, it actually works in real time to keep…

View original post 212 more words


Posted on November 6, 2013, in Tech Media. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: