Granify Raises $1.5 Million To Help Drive E-Commerce Transactions With Big Data
While more and more people are doing their shopping online, converting them from virtual window shoppers to actual customers can be incredibly hard. Typical e-commerce conversion rates can be surprisingly low, but a startup called Granify believes that it can help increase conversions by using big data to step in just as potential customers are about to drop off and keep them on site, maybe even convince them to make a purchase.
Granify offers a software-as-a-service platform that uses big data and machine learning to identify the points in an e-commerce transaction where users are most likely to convert, and conversely, when they’re ready to walk away from a transaction. By examining bazillions of data points, the company can determine with a fair amount of accuracy when each of those things will occur.
But more than just providing analytics to e-commerce companies, it actually works in real time to keep…
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