Email marketing – Power level over 9000
Intriguing stats & great post!
Email marketing is among the most powerful and yet misunderstood tools of the marketing world. This low cost and easily accessible marketing program has amazing ROI index of 70% and it is claimed to be be the best way marketers to reach customers. Email marketing is a simple and effective tool which has a great number of benefits over other marketing techniques because:
- It is a great way of establishing brand loyalty. It is a tool which could develop long term relationship with the customers.
- It is measurable – Email marketing allows businesses to learn from the metrics of their campaigns and use the information to make improvements
- It could be targeted easily – After capturing age, gender and interest from subscribers, marketers have everything needed to create targeted and very relevant marketing campaigns. It allows businesses to customize their messages and deliver relevant information to the subscribers
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