Why Multi-Channel Marketing is Important
‘Big data’ has been used to describe how companies are re-evaluating the way to entice consumers to their brand and turn them into a customer. People use more information and communication channels than ever and with the data that’s out there, this can help plan a multi-channel marketing strategy.
A report by Econsultancy has stated that 60% of companies use 8 ”touch-points” when communicating with their customers (e-mail, website, offline advertising, online advertising, social media, offline direct marketing, telephone/sales and retail outlets).
Digital channels are now competing with offline channels as profit drivers. Websites are pretty much neck and neck with offline channels for profitability. Over the last few years’ websites have been the top priority for further investment with design, SEO and content. Mobile optimisation also seems to be on the agenda as more people are purchasing on the go. This identifies that this is only going to grow…
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