Brand trumps SEO every time: 5 tips for keeping SEO real
Some people will tell you that it doesn’t matter what your content actually says so long as it is keyword (or keyphrase) rich enough. Beware! Letting SEO rule your editorial agenda to the extent that it compromises editorial standards can result in massive brand damage. And traffic gains made through the wrong type of SEO activity can be short-lived. Changes in the Google algorithm seen in recent years have left companies high and dry – leading to drastic losses of site visitors and even company shutdown. This post gives five tips for managing SEO the right way as part of your content strategy.
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